Corporate Venturing Advisory · Service catalogue

Helping corporates make smarter decisions about startups.

Twenty years on both sides of the table. Twelve companies built, four exits, seven years building Novable. An independent advisory practice anchored on two proprietary frameworks: the CVF and the ERL.

Open the service catalogueRead the practice54 services · 6 service lines · delivered personally

A note from Laurent

An independent practice, built on twenty years on both sides of the table.

After nearly seven years as CEO of Novable, the AI-driven corporate venturing platform I co-founded in 2019, I have moved to the role of Chairman. This transition opens space for something I have been preparing for years: an independent advisory practice dedicated to helping large organisations make smarter, faster, and better-informed decisions about startups.

I have built twelve companies and sold four, including a transaction with Bisnode and Dun & Bradstreet. Through Novable, I worked with the corporate venturing, innovation, and M&A teams of organisations such as The Coca-Cola Company, PepsiCo, P&G, Etex, Framatome, Engie, TotalEnergies, Shell, Volvo, AGC, Deloitte, Airbus, L'Oréal, Orange, BIC, PwC, and a lot more.

“I know what founders hide in due diligence, and what corporates underestimate in integration.”

Why this practice exists

Independent, senior, framework-driven judgement, at the moments that matter.

Most corporate-startup engagements look impressive on press releases and underdeliver on outcomes. Pilots that never convert. Acquisitions that destroy more value than they create. Innovation labs that produce activity rather than results. CVCs that build portfolios without theses.

The cause is rarely a lack of effort. It is a lack of independent, senior, framework-driven judgement at the moments where it would matter most. This practice is built to provide exactly that.

How I work

Five non-negotiable principles.

They shape every engagement, from a half-day workshop to a six-month strategic programme.

01

Full independence

No equity, no commissions, no introduction fees, no portfolio carry. Advice is bought once, by the client, for the duration of the engagement.

02

No success fees, ever

Fixed fees or retainers, scoped in writing before work begins. A no-go on a deal is worth the same as a go.

03

Fixed-scope engagements

What I deliver, by when, and at what price — in writing. Clear scopes, clear timelines, clear exit points.

04

Board-ready deliverables

Every output is designed to be presented as-is to an executive committee, an investment committee, or a board.

05

Senior, intuitu personae

I deliver every engagement personally. No junior associates, no subcontracting, no leverage model.

Frameworks

Two proprietary frameworks anchor the work.

CVF

Corporate Venturing Framework

Maps fifty distinct models of corporate venturing across discovery, partnership, investment, building, and acquisition postures. Published as a book, taught in executive workshops, and used by innovation teams in defining their posture.

50 models · 5 postures

ERL

Enterprise Readiness Level

A 41-criteria scoring framework that assesses how ready a startup actually is to engage with a large corporate buyer. Originally developed inside Novable to standardise qualification; now used as a standalone framework in startup validation, pre-acquisition assessment, and procurement readiness reviews.

41 criteria · 4 dimensions

Who I work with

Three distinct types of clients. One standard of delivery.

Innovation leaders at large corporates

Chief Innovation Officers, heads of open innovation, corporate venturing leaders, and the executive sponsors who back them.

Investors, CVCs and M&A teams

Corporate venture capital arms, M&A teams targeting the startup ecosystem, and investment committees that need an independent second opinion.

Startups, scale-ups and the ecosystem

Founders, scale-up CEOs, incubators, accelerators, venture capital funds, innovation hubs, and ecosystem programmes.

Track record

Twenty years building, selling, and advising.

12

Companies built across two decades

4

Exits, incl. Bisnode / Dun & Bradstreet

50

CVF models, published as a book

7 yrs

CEO of Novable, now Chairman

Clients reached through Novable engagements

Coca-ColaPepsiCoP&GEtexFramatomeEngieTotalEnergiesShellVolvoAGCDeloitteAirbusL'OréalOrangeBICPwC+ dozens of others

Contact

Request a thirty to sixty-minute initial conversation.

Or commission a written proposal directly. Engagements have clear scopes, clear timelines, and clear deliverables.